本次課程涵蓋短影音行銷的關鍵主題,包括:
掌握短影音趨勢,搶佔新媒體先機
提供最新的短影音趨勢分析,探討流行內容類型及新興平台的崛起。參與者將學習如何根據不同受眾群體制定專屬的短影音行銷策略,並透過成功案例解析,幫助業者搶占數位行銷先機。
行銷與品牌策略,實現商業目標
探討如何跨平台制定並執行有效的品牌傳播策略,並透過媒體策略快速思考資源配置。並分享如何將行銷趨勢轉化為具體商業效益,提升品牌的市場競爭力。
cacaFly 將教授如何通過內容策劃提升短影音的完播率與分享率,並講解腳本撰寫技巧,確保影片吸引受眾。此外,還將介紹如何將單一影片擴展至多元化再行銷,為品牌帶來更多流量。
AI 工具應用,提升影片製作效率
短影音製作的效率提升是這次的一大亮點,學習如何使用 AI 生成工具來強化影片的視覺效果,並通過實戰練習掌握從素材到成品的高效製作流程。
cacaFly 執行長黃逸甫表示:「透過這次的短影音大師班,我們希望能幫助雜誌產業快速掌握數位行銷的最新趨勢。短影音已成為最具影響力的行銷工具之一,透過與雜誌公會的合作,將提供實用的應用技巧,協助品牌在數位平台上脫穎而出。」
本次課程特別針對雜誌產業的編輯、行銷人員及主管設計,在提升其數位行銷實戰能力,課程中雜誌公會特別邀約凱絡媒體一起分享短影音行銷與品牌的策略,為品牌開拓更多市場機會。
未來,cacaFly 將持續與雜誌公會合作,為雜誌產業提供更多數位行銷上的支持。
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